Run your entire production workflow from one platform

A professional traffic and asset management suite — built into your production platform

Most productions still run sponsor reads off paper, load commercials manually, and track fulfillment on spreadsheets. Broadcast Control replaces all of that with a fully integrated traffic system — from asset upload to proof of performance — connected directly to your live rundown.

• Upload once, use everywhere — Add sponsor videos, paid advertising clips, graphics, host reads, slides, or any media asset to your library. BC Bridge auto-normalizes every format. When an asset is added to a rundown, the host's script read appears automatically in their segment — no paper, no running files to people.
• Traffic scheduling and playout — Build content playlists and schedule paid assets across every screen at your venue — concerts, sports arenas, festivals, churches, auctions, conference halls. BC Bridge outputs via NDI or HDMI to any physical screen, and can drive a 24/7 live stream or broadcast channel — fully automated, no babysitting required.
• Director gets the exact file — direct from the rundown — When building a show, the director sees exactly which paid assets need to run and can download the actual video file straight from BC into their broadcast software or hardware for ingest. The rundown tells you how many sponsor spots are required, and tracks which have been placed.
• Real-time fulfillment tracking — The moment a director advances through a sponsor segment in a live show, the portal logs it instantly. If an asset is contracted to run 7 times across 7 shows, it tracks every airing. Once the contract is fulfilled, the asset stops appearing in the rundown builder automatically — no manual checks, no missed obligations.
• Proof of performance reports — Export a detailed report per sponsor or advertiser showing every show the asset aired on, the exact date and time, and — when paired with Live Audience integration — precisely how many people were watching at that moment. The kind of reporting that turns a one-time sponsor into a long-term partner.